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Meet our founder Shaneek
Her Story
"I’ve been natural for nearly 2 years but I can honestly say it wasn’t by choice. I loved sporting my short relaxed hair but my scalp started to become way too sensitive for chemicals. Growing up with psoriasis was easy to overlook until I entered adulthood. The condition became unbearable and embarrassing. I began to experience dry patches, constant itchiness, and very large flakes. There was a period where I would wash my hair 2-3 times a week thinking I could control the problem without realizing I was making it worse. I used almost every hair grease and anti-dandruff shampoo that I could think of. Nothing worked and it only wore the hair down making it flat and greasy. The constant scratching, scabs, dryness, and cracking skin created thinning and balding to my hair. My hair couldn’t grow as long as I wanted because of how weak my scalp was. I decided to take a break from the relaxers and make a life changing decision to go natural. I did the BC (big chop) in early March 2015 and during that journey, I had to do tons of research and experiment many products to find a formula that worked. And I did. My primary focus was scalp treatment. WIDIN was created to balance the scalp's PH balance and bring the moisture it lacks into the hair and scalp. I am no longer overwhelmed and embarrassed by my condition. My hair is more manageable today.
Her Background
Born with Jamaican origin, Shaneek Steele is a Bronx native hairstylist and community leader. She got her big break working alongside a few well-known celebrities and has worked on several shows and films. Her strong work ethic and passion for hair shows through her work and has contributed to her success thus far.